Category Archives for Plans

Delegating SKWIM

Let's dwell on the delegating

Head Swim Coaches can't do it all. And with SKWIM, a sideline activity, the head coach shouldn't be doing it all. 

For SKWIM to have a meaningful impact in your community, come to understand it and then set it onto the broad shoulders of others.

Head coaches should do SKWIM, as in play SKWIM once or twice. Get in the game. Become aware of the rules, energy, style of play and ping into the soft skills that can blossom in the game, for the sake of one's perspectives. Get in the water. Play a couple of games of SKWIM. Do it.

The learning — the true learning — is in the doing. You must experience it for it to become ingrained in you. Employees must experience the decision making for it to become ingrained in them.

After doing, the next step in the four Ds is deciding. The head coach has to decide that SKWIM can help those on the team, and others in the community, Decide that SKWIM can play a role in the overall program. Decide after one has played and done that discovery of the basics of SKWIM. 

A few other decisions as to the design are still to be determined, but begin with a one-shot implementation. Hold an opening day. Begin with an exhibition game and take it from there into the future. The last "D" in this clockwork approach is design. Come back to the design decisions as to the specific impacts later.

The mission critical part, the third "D,"  in the evolution of interjecting SKWIM into the program is delegating. Take the bold step and quickly announce that the head coach is going to delegate the SKWIM game's operation to others. 

It is about delegation of duties and not burnout of the coaches. Clockwork is a book by Mike Michalowicz. Commit to designing your team to run itself.

Scott Oldford, founder of INFINITUS Marketing & Technology, said, “The biggest problem is that no one has taught the mind-set of delegating. It’s not that they don’t know they need to delegate. They just need to get into the mind-set of letting go. Then, when they are committed to it, they need to do it the right way.”
Scott explained that the delegating is a process. “First, you assign a task. Then you assign the responsibility. Then you ask them to own the results. Finally, you ask them to own the outcome, which is repeated results over time.”


  1. Assign the task.
  2. Assign the responsibility.
  3. Allow them to own the results.
  4. Ask them to own the outcome.. The outcome is repeated result throughout time.

It is about delegation of duties and not burnout of the coaches. Clockwork is a book by Mike Michalowicz. Commit to designing your team to run itself.

Who matters

There are many to consider: Assistant coaches, boosters, captains, lifeguards, swim instructors, parents, spouses of coaches, remote coaches, scholastic coaches (even of other sports) and non-swimming managers. Go to alumni, masters swimmers, triathletes, water polo friends, college students, gym friends and even senior citizens.

Since the game of SKWIM is friendly and without contact, so folks who are less than threatening are better. Think dependable. Got a golfing friend or old classmate that might like to be a helper for the program -- who understands a bit about sportsmanship too? 

It is about delegation of duties and not burnout of the coaches. Clockwork is a book by Mike Michalowicz. Commit to designing your team to run itself.

As SKWIM and the seasons march along, expect for some evolution and changes. Dedicate some time for delegating. After you're convinced, then the next step is to hire a SKWIM delegator with the primary job of continually empowering the team and SKWIM leadership to make game-day, house-league and competitive decisions. With delegation and a hired delegator, the responsibility with the head coach shifts more towards the doing of the design work. For example, throttle up SKWIM by setting up games of SKWIM among other swim teams. Design a way to make SKWIM part of a swim camp, a swim meet, a summer program experience -- before the summer comes. Design a way to get SKWIM into the local schools, into the realm of the Scout Troupe activities, and into the larger, feeder pattern that can aid your team and the fitness participation at the pools with greater audiences.

Create a better future for yourself, your populations and your programs by being willing to chart of vision, by design, with SKWIM. Figure out ways to promote the game, the opportunity and brand these fun, teamwork rich lessons with your logo. Heighten the presence of the game in your community and let SKWIM be a welcome incubator for competitive swimming's growth. Be the brains and take the credit for the successes and the crafting of the soft skills among the participants. 

If you’re going to save your Saturdays and your soul and scale your business / team, being acutely aware of what phase of the four Ds you are in is essential. Will you ever stop Doing entirely? Maybe not — but you will do a fraction of the work you do now, and you will transition to doing only the work you love.

The suggested Clockwork percentages of effort for an ideal mix for a coaching staff is 80 percent, Doing; 2 percent, Deciding; 8 percent, Delegating; and 10 percent, Designing. Don't fumble after the delegating. Design the mix, the mastery, the excitement and design for leadership handoffs and overall stewardship to continually optimize. The design efforts can super-charge the dynamic challenges for the program and its participants. Just as everyone does not need to go to the Olympic Trials, everyone does not need to play in the game you've established with another squad  But that game's opportunities and quest is sure to add more gusto and purpose to the local SKWIM play.

The design should include excursions to other venues so as to get into the door elsewhere. Play SKWIM outdoors in a local lake or beach. Play at a YMCA or other school -- in a game against the other staff's lifeguards. Go to a public pool and teach the patrons there about SKWIM and set up a swim jamboree. Face it, the team captains are not going to figure out these design elements and navigate the invitations without the leadership from the head coach.

The long-term journey of SKWIM should hit upon the four Ds. 

Start by playing SKWIM games, (do). Next, the program's leaders made a conscious effort to incorporate SKWIM in the program on a regular basis, (decide). Then comes the assigning of others, after their recruitment, to lead the players in the game-play, (delegate). The Doing, Deciding, and Delegating are maintenance efforts for the program and team. The final "D", the Designing, is what elevates your team, operation, business and experiences. 

Head coaches can streamline the SKWIM programs. The leaders don't need to do all the work. But, some efforts to create design directions are should come from the top. Ask who will get in and lead the game-play. Ask when will the SKWIM occur? Figure out where SKWIM can fit in the water. All aquatic situations are unique and the magic of the design should rest with the boss. These blended, evolving designs of implementation are going to lead to some special opportunities and engagement experiences for the participants. The keys to the success might be found in the content here, but surprise us with your designs and your uniqueness that fits into your community. The SKWIM system and tools are being provided, but the artistry of design falls into the domain of the leaders in each facility. 

Joyful play follows

By all means, the point of this approach is to delegate greatly. Give away the responsibilities of the game-play leadership to a few, or to a host, of other caring people who can be social guidance around the goals. Then jump in and play from time to time. Re-awaken your youthful self in SKWIM games too. Play. Grab a head-band. Be part of a team with other patrons. Score with your fitness and fun. Getting in the water can do wonders for your mental health too -- and build some nice relationships in the process. Be empowered and free to jump in the SKWIM games yourself. 

SKWIM's inventor, Kevin McCarthy, manages many settings in the state of Washington where they play SKWIM, and he always plays in the SKWIM games too. He leads from within the water. He gets a good deal of his fitness from playing,. So, don't watch from the office and don't just pace the deck. Have your suit. Jump in. Play along. Invite your friends, and have some joy so as to celebrate the program's merits -- first hand.

Those in recreation need to re-create as well. SKWIM can give the top leadership including the board members, the CEOs, the head coaches, and the division heads, opportunities to enjoy, play and do some recreation.

The SKWIM code is flexible and allows for various squad sizes

Squad sizes

  • Rugby requires 15 players per side.
  • Soccer (also called football in other parts of the world) requires 11 players per side.
  • Water polo is a game with 7 players, as in a goalie and six who go up and down the pool.

In SKWIM, the games are flexible as to the amount of players for each team.

If a camp group shows up to the pool with 35 swimmers, break off into two teams and play. Meanwhile, if there are only four or so players, play SKWIM. The beauty of SKWIM is its flexibility. It can be crowded or not. 

This podcast from Wayne Goldsmith points out a few of the trends with the rules in the other sports that are now being shaped more like SKWIM is played.

Head photo of Wayne Goldsmith

Wayne Goldsmith, author, speaker, coaching leader.

Transcript from the podcast, edited slightly

We are think we are seeing a changing environment in junior sport, so reports Australian sport and said Wayne.

With an incredibly big data set, they report that between the ages of 8 and 12 there are a lot of kids still taking up team sport. At age 13, the data proves that there is a bit of a dip, and that is connected to the start of high school.

The fastest rate. of decline is when the kids are at age 15. The decline accelerates from 15, 16 and on it goes. 

Everyone in the audience is both stunned and nodding their heads saying, "Yes."

The English Rugby Union has an amazing presentation. Look for GameOn.

As of the 2019-20 season, the union is saying to rugby clubs in England that as long as there are ten or more per side, the results count. As long as you play for 40-minutes, forget this 80-minute stuff, the result will stand. 

Stunning news

The rationale is this: Would you prefer to have a bunch of kids turning up and only one side has 14 players, (15 are needed for a full side for rugby) and having the game get called off. Then all the players go home upset, angry and frustrated that they just don't get to play. Or, would you prefer to see two teams of boys with 12 players per side, at age 16, playing the game, under the sun, on the field, throwing the ball around. 

Look, the aim is to just get those 15-and-16-year-old continuing to play. We have to be flexible for them. We have to adapt and modify and change and give them the environment to play the wonderful game that we got. If we insist that it has to be 15 players per side, and they all must have white socks, and if we keep insisting that there are ridgid, unbreakable rules, then we are effectively shooting ourselves in the foot. 

Other codes are onto this?

This is a widespread realization that the flexibility now needs to be a part of any plans moving forward for the major codes. Believe it. 

Personal story

On Friday night, my 16-year-old son, back in Australia's Gold Coast, is in that target age group. He has a wonderful girlfriend. He is in his final two-years of study. He is trying to win an income. He has lots of stuff in his life. 

My wife organized a baby sitter for the younger child, and the 16-year old and mom drove an hour to get to a soccer game. They show up and they only had ten (10) players. They waited. Then they said, "That's a forfeit." Those ten boys gave up a chance to earn money on a Friday night, go out with their girl friends, do studies and all those other things in their life. They choose to go play soccer. They all got in the car at the end and all said, "This sucks. Maybe this is my last year of soccer." 

This rule is not helping us. And, it must come from national bodies. They have to go to the clubs and say, "We give you permission to be flexible in the interest of engaging and connecting with the kids that are so important to us.

That's mind-blowing! How could they call off the game with 10 people on the one side!

The excuse that the sports administrator gave on the gold coast was that there are federation rules. So, the officials were not doing anything wrong. The poor guys had to deliver the information to the kids and parents. They said, "These are the rules. I'm sorry. We can't let you play."

So, the national bodies in all the sports need to be more flexible and tell them that we got to keep them playing, loving the game, enjoying the game. We just got to keep them playing. 

History and Formation

Inaugural Mission and Constitution of SKWIM International:

With the inauguration of this non-profit organization, 2009, we pledge to govern on behalf of our international community, this compelling, team, water-sport entitled SKWIM; brought forth for global participation; transcending age and ability; honoring historic and cultural traditions; utilizing the wellspring of life as its medium; while praying and working for the well-being of each player.

Encouraging both balance and perspective within sport, we strive to exercise the psychological, sociological, philosophical, and physiological in each person. We dedicate this endeavor to God, and work toward these prime resolutions:

  • Encouraging SKWIM Spirit
  • Coaching Eternal Citizenship
  • Officiating Compassion in Competition
  • Playing with Grace and Excellence
  • Advancing Water Safety
  • Promoting Water Fitness
  • Stewarding Water Quality
  • Celebrating the Precious Gift of Life. 
Encouraging SKWIM Spirit

 – team sport participation is available to all ages and abilities, with dynamic interaction of the full human spirit.

Promoting Water Fitness

– exercising human motion and becoming water-skilled through a fun and friendly social activity with dynamic interaction.

Advancing Water Safety 

– playing an interactive sport in water increases swimming endurance and skill.

Playing with Grace and Excellence

– making advanced achievement appear beautiful. SKWIM is designed as a non-confrontational water sport; encouraging speed, skill development, and play-making.

Coaching Eternal Citizenship

– values of good sportsmanship, team spirit, and honoring both team members and opponents; has reaching and lasting impact. We all make history every day.

Officiating Compassion in Competition 

- governing play so as to promote a sense of conscientiousness and concern for other’s wellbeing. Love of the game and love of your fellow player, is held at a higher worth than the score. A deep sense of importance toward the opponents well being, and the virtue of fair play.

Stewarding Water Quality 

– being aware of the effect that industry, family life and recreation have on the environment and water. Contributing toward drinkable water for all people in the world.

Celebrating the Precious Gift of Life, in the Water 

– keeping the perspective that sports is a celebration of the gift of our body, mind, and spirit, honoring the gift and the Giver.

Grant application to Unplay

Big Playful Idea or Event: Aquatic Jamborees

What are you going to do or make? Who is the audience? How will this idea or event help your community? How will you incorporate some of the playful learning presented at Play for Change?:

Aquatic Jamborees happen in 2-hour periods at community swim pools. Local events funnel to HQ pools with weekly festivals hosted at pools: Northside at The Pgh Project, Hill Districts Citiparks Ammon.

Engagement with SKWIM includes: introduction with casual game-play among drop-in individuals and invited community groups (church, scouts, nonprofit, professional, neighborhood, school, teams). Mix audiences, ages 10-and-older to adults, participate in a new, non-contact sport. Playing well with others happens in a setting that stresses teamwork, sportsmanship and integrity with pick-up/playground style squads. The ad-hoc teams form with a coordinator. These highly-social games occur in a lagoon area within the pool. SKWIM is similar to water polo, but far easier to do and understand. First-time participants are proficient and make team contributions. SKWIM is played with a soft, foam, disk that easily skims along the water's surface. Players pass and shot the disk into goals (like hockey, soccer, lacrosse and basketball) but teamwork matters, as in Ultimate Frisbee. Optional fins and life vests are provided.

SKWIM, a favorite among kids at camps, resonates with adults and guardians.

A pilot program in August 2018 operated with Citiparks blessing. See With grant support, expansion to 15 city public pools can give kids and adults meaningful team and group activities for increased interactions and wellness.

Who are the people or organizations collaborating with you on this Big Idea or Event?:
The Pittsburgh Project, Citiparks Aquatics, Renegades water polo, local swim teams.

$500 insurance with USA Swimming / American Water Polo,

$1,500 marketing w postcards, signs, printing, copies,

$400 for web site, social media and FB ads,

$5,000 for equipment allowance. Investment will last for years. Items include SKWIM disks, fins, headbands, regulation goals, practice goals and boundaries. 


Please outline a simple budget for how your proposed funding will be spent. The total amount must not exceed $7,500. Please break down the amount into line items in as much detail as you can (for example: equipment, materials, fees, marketing, space rental, food, etc.):

$500 insurance with USA Swimming / American Water Polo,

$1,500 marketing w postcards, signs, printing, copies,

$400 for web site, social media and FB ads,

$5,000 for equipment allowance. Investment will last for years. Items include SKWIM disks, fins, headbands, regulation goals, practice goals and boundaries.

More questions from Sarah

Q: Who is the audience that would get to utilize this opportunity?

Q: How this idea might help your community?

Q: How will you plan to incorporate some of the playful learning presented at Play for Change? 

Q: Is there a main goal that you have in creating this league? 

Q: How will this league help you attain this goal?

Q: How are you thinking outside the box a bit for this concept? 

Q: Is this an idea that will help your larger community? 

Q: Are there partners outside of the league that can benefit from this? 

Statement: Our goal in bringing together teams at the Unplay conference (and I recognize that none of your teammates ended up showing that day) was to broaden the scope of ideas in order to highlight collaboration among varying partners. I'd like to learn a bit more about this.